Sustainable Penzance
Case study
About Sustainable Penzance
Branding and a website for a grassroots sustainability initiative in Penzance, designed to feel like a community, not a campaign.
Overview
Sustainable Penzance grew out of Plastic Free PZ, and needed a brand and site that felt like the town itself, warm and local rather than corporate. I developed the visual identity, including illustration work, and built a WordPress site local residents could navigate without a learning curve. Everything from the colour palette to the page structure aimed at lowering the barrier to getting involved.
