Herding Ducks
Case study
About Herding Ducks
A playful brand and website for a business that helps other small businesses get organised.
Overview
There’s an obvious joke in the name, and I leaned into it without overdoing it. I designed a brand identity with enough personality to be memorable, then built a website and social graphics that carry that tone through consistently. The challenge with a name like Herding Ducks is staying playful without undermining trust, the visual system and copy were both built to strike that balance.
